IE Singapore helps SMEs to innovate business operations for overseas growth

By：Xinhua Update：2016-07-28

SINGAPORE, July 28 -- International Enterprise (IE) Singapore's Going Global with Innovation (GGI) conference on Thursday attracted over 400 participants from Small and Medium Enterprises (SMEs) to discuss innovative business operations for overseas growth.

Innovation, a key focus of Singapore's Committee on the Future Economy, is also the driving force for companies to prepare for the economy of the future, including SMEs. The GGI conference showcased how companies can adopt practical applications of innovation through business strategies as well as business operations, such as product or solution offerings, marketing and HR practices.

Chief Executive Officer of IE Singapore Lee Ark Boon reiterated the importance of innovation for internationalization at the conference.

"Singapore companies are renowned for trust, quality and reliability, but these will become insufficient. Innovativeness, from products and services, to processes and functions, should be the hallmark of our future enterprises," Lee added.

Innovation in business strategies, marketing and HR were three themes echoed throughout the discussion. During the conference, participants delved deeper into how the three themes could be applied to their businesses.

GGI is part of IE Singapore's series of flagship events aimed at driving change and growth of Singapore SMEs to prepare them for overseas expansion.